As social media continues to explode in popularity, more and more businesses are realizing that the opportunity to capitalize on this is extremely important for their online business success. This means having to be up-to-date with all of the goings on in the world of social media and you would have to be living under rock not to know that Facebook is the king of the hill when it comes to social media.
Facebook, with its one billion current members is the perfect platform for businesses to attract prospective customers to their website(s). Fortunately for businesses Facebook developed the perfect system for them to establish a presence on the social media giants site. Facebook set up a way for businesses to set up unique Facebook pages to attract visitors and drive them to their own websites.
These unique pages are called Facebook Fan Pages and they look and behave quite differently than regular Facebook pages.
Why should your business have a Facebook Fan Page?
The key to any online business is traffic and converting them into customers. With such a large base of daily users no other social media platform presents a business like yours with the opportunity to put your business in front of prospective customers.
Most of very successful online businesses have discovered the benefits of using social media as a part of their marketing strategy and with Facebook making it so easy to get started.
Benefits to your business for having a Facebook Fan Page:
- Generate new prospective customers
- Promote upcoming Special Events
- Promotion of products and services
- Social Networking
- Part of an SEO strategy
- Build stronger customer relationships
- Keep up with your competition
As with any business, whether it is online or offline a good marketing strategy involves using whatever tools that are available. When it comes to using Facebook as a part of your marketing strategy you need to take advantage of all of tools in order to get your fan page and business recognized.
One of those tools that were developed by the Internet Marketing Industry is called Facebook Landing Pages. For many, this new technology has become a total game changer for their business.
How do Facebook Landing Pages work?
The key to measure success of your fan page is number of likes your page is able get from all of your unique visitors. To help you accomplish this a special tool was developed and works in concert with your fan page. This special Landing Page encourages the visitor to click the Like button by offering them something special in return.
There are special packages available that have cool looking graphics that are designed to get the visitor to click the like button.
Why should you use a Facebook Landing Page?
According to research that has been done, the higher conversion rate that can be attributed to using a Facebook Landing Page. That means for each of the visitors that click on the “Like” button associated with landing page will equate directly to a certain amount of money in sales for your business.
Social Media will only continue to grow in popularity and getting your businesses website on Facebook should be a priority.